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Walmart’s 2026 Road to Open Call

Road to Open Call Pitch Day


National ACE is collaborating with Walmart to offer business owners a game-changing opportunity - the chance to pitch their American-made products directly to a Walmart sourcing representative through the Road to Open Call Pitch Day! Below are a few things to consider before you apply:

  • We are looking for shelf-ready products that are made, grown or assembled in the U.S. Services and other categories found here will not be accepted in this application process. A full list of eligibility requirements can be found on the application page. Must comply with FTC Guidelines

  • A total of 30 applicants will be selected to pitch their shelf-ready products in Los Angeles on April 9, 2026, receive expert coaching, and gain insights into scaling their business for national retail.

  • Well-qualified products may even receive a Fast Pass for Walmart’s 2026 Open Call.

Event Details:

  • Who: Entrepreneurs, small businesses, and manufacturers with shelf-ready products that are made, grown or assembled in the USA 

  • What: One-on-one pitches with a Walmart sourcing representative & expert coaching

  • Where: Los Angeles Cleantech Incubator
    525 S Hewitt St, Los Angeles, CA 90013

  • When: April 9, 2026 | 9:00 am - 4:00 pm

  • Application Deadline: Apply by March 20, 2026

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National Small Business Matchmaking Series

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April 23

Atlanta Small Business Leadership Roundtable